Online Marketing: Benefits and Difficulties to online Business Sellers

Characteristics and internet marketing strategies of online auction sellers

Internet marketing is a field that is continuing to grow, and the online auction concept may be defining a totally new and unique distribution alternative. Very few studies have examined auction sellers and their internet marketing strategies. This research examines the internet auction phenomenon as it relates to the marketing mix of online auction sellers. The data in this study indicate that...

Facebook Platform as the Social Business and Marketing Model for Cosmetic Surgery: An Online Study

Online Sellers' Trust and Use of Online Auction Marketplaces

More and more people sell things online and trust is an important factor in online selling. This research is aimed at understanding the roles of trust in online sellers’ continued use of online auction marketplaces. Given the uniqueness of online auction practice, we identify the need for differentiating sellers’ trust in the intermediary and in buyers. A balanced view of cognitive and affectiv...

Simulating sellers in online exchanges

Business-to-business (B2B) exchanges are expected to bring about lower prices for buyers through reverse auctions. Analysis of such settings for seller pricing behavior often points to mixed-strategy equilibria. In real life, it is plausible that managers learn this complex ideal behavior over time. We modeled the two-seller game in a synthetic environment, where two agents use a reinforcement ...

Business Analytics for Non-profit Marketing and Online Advertising